Marketing and advertising are very important for every business and in a tough economy it becomes even more important to spend your budget the right way.  The goal is to bring in new business and for people to recognize and remember your name.  Promotional products such as pens, mugs and custom t-shirts are a good way to get your name out there for a relatively low cost.  A pen can be left behind and used by a client for the cost of pennies or how about a t-shirt with your companies name and logo?  A billboard in the Orange County area can cost upwards of thousands of dollars per month and that doesn’t include the printing, but when you hand out one of your t-shirts it becomes a walking billboard for a one time cost of approximately $6-7.  Even if you don’t hand out some custom printed t-shirts to your clients, printing shirts and giving them out to your employees is a great way to show them appreciation.  And by doing so, will grow pride and commitment to your business.